The Heart & Soul Of Scotland
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Been There, Done It, Off The List!
IGE was challenged with this message by a client of a major German Insurance Company emphasizing the fact that they had experienced everything and could not think of anything new or anything different to motivate their best dealers. A new approach was needed for their annual Incentive competition. This client was seemingly running out of new destinations and running out of more exciting and more special programs!
IGE’s Event Solution was to go in a completely different direction! Not the additional Champagne Reception, not the additional helicopter and not the additional 10 course gala dinner was the key – far from it – it was much more the grass-roots approach taking people back to their basic and most genuine needs: EMOTIONALITY AND INDIVIDUALITY! This was the key for this new approach but at the same time this idea was not excluding the basic message of exclusivity and appreciation that the competition was about.
The choice of the destination, as much as the choice of the resort, was key for the creation of this overall vibe. THE HEART AND SOUL OF SCOTLAND was the event solution! A destination that portrays with its highlands, its castles, its music and arts but above all with its unique people pure emotions and individuality! And to add to the overall vibe a castle was chosen as hotel setting, offering a feeling of HOME with open fire-places, tea rooms and 5 o’clock tea ceremonies. “A home away from home” was what people experienced and appreciated.
In addition participants were encouraged to choose their individual programs from a set of unique off- sites like Tea Time with Lady Edmonstone in her private home (a castle), like creating your own Whiskey with the Master of Malt at Glengoyne Distillery during a private workshop, or taking a private tour with the Champion of Mountain-biking through his local Scottish highlands.
All of that was topped by the big exclusive Award Ceremony at the place where the Heart and Soul of Scotland has its home – at Stirling Castle – where the secret National Anthems of Scotland were intoned again – AMAZING GRACE!
A program for individualist who appreciate experiencing once-in-a-lifetime moments, moments that money cannot buy!
This Event Solution was awarded in the Category Best Incentive at the Austrian Event Awards 2016.